An Objective to create a platform to take the handcrafted heritage of Indian art, weaved in flawless quality and diligent designs, along with their master artisans to global recognition.
In recent years Artisans have shown interest in global markets to collaborate with known Brands & Labels. But they are still not paid well.
Also, International labels are collaborating with Indian Artisans to create a socially responsible business.
While talking to people for handloom & fashion Industry clearly states that the Artisans are still facing the issues like corruption and labor exploitation, to the copying of designs.
My assumption about the situation of Indian Artisans is that the globalization has helped them in evolving but there are the challenges like awareness , lack of education & IPR laws they are unaware about.