At this stage of my research, constructive criticism from the professionals would be very instructive, and critical analysis would definitely help this project to complement and validate the findings during thematical analysis.
I have invited a range of stakeholders that represent my target audience ( Fashion Designers , Stylists , Buyers , Film – costume stylists, Art directors, etc ) outside India from countries like UK , Italy , USA etc. 20 professionals have participated in this survey (till date).
They have actively participated in this survey and helped me in gaining realistic insight & interpreting the data . The questions below are the outcomes of the thematic patterns during research, interviews and this analysis has helped me interpret, contextualize and evaluate the recorded data.
What is your age?
Which of the following best describes the principal industry of your organization?
Do you agree with the idea of connecting artisans with the Fashion & Film industry to work directly with the Fashion Professionals like Stylists / Designers?
What feature does this concept of developing a bridge between Artisans and experts entice you?
Do you agree that Artisans are being exploited in terms of proper wages, copying of designs, lack of welfare schemes?
Can handmade Fashion / Designs add value to Fashion and Films?
Does fashion in Film & TV influence audience dressing style?
Is handmade Fashion affordable?
Is the government providing enough welfare schemes for artisans?
Is there any online platform that connects artisans directly with fashion experts? If Yes could you pls mention it?
ASOS Marketplace
No, apart from maybe you could find artisans on Ravelry or knitting social sites.
OVERALL FINDINGS
It is clear from this research analysis & interpretation that to access art directly, film and fashion people need a system where artisans are listed in directories. This can be achieved by creating an ecosystem that allows artisans to work directly with industry experts. Overall, I concluded that this system could provide important attributes that enable artisans to excel and deliver quality handmade products within a stipulated period. In the future, this bridge is meant to encourage hope, trust, and support by continually including the registered professionals in the building of this network to empower artisans.
LEARNING EDGES:
My learning edges include particularly challenging actions like identifying the drawbacks in the research. I have worked continuously towards the realization of the bridge considering functional changes like the implementation of search navigation and web interface through feedback during the testing phase of my research. My research shows that this bridge can function as a B2B marketplace where skilled artisans and industry people can do business. There is a digital transformation going on globally, and this bridge can fulfill the needs of the market. However, expect a big infrastructure investment to establish it, at the moment I consider this as my failure.
FUTURE ACTIONS:
My future actions will include infrastructure development in terms of technology, database, engaging interface, and search navigation to access different art forms.
The critical feedback received from potential stakeholders & target audience aims to cover the bridge against future challenges like mobile APP development for artisan’s details, implementation of training modules, and master classes by experts. Moreover, the pilot run indicates that the professionals might require ethical intermediaries in the system for big scale production.