Research Design
we live in conditions provided where individually you can become a virtuoso but you may never reach your full potential if you are not working collectively.
Research is a systemic & organized way of finding answers to questions.
SYSTEMATIC because there is a definite set of procedures and steps which we follow.
ORGANISED in that there is a structure or method in going about doing research. It is a planned procedure, not a spontaneous one.
FINDING ANSWERS is the end of all research. Whether it is the answer to a hypothesis or even a simple question, research is successful when we find answers.
QUESTIONS are central to the research. If there is no question, then the answer is of no use.
RESEARCH TECHNIQUE:
My research technique is QUALITATIVE, this method investigates the why and how of decision-making, not just what, where, when.
Qualitative research is a behavioral research method that relies on non-numerical data derived from observations and recordings that approximate and characterize phenomena. In other words, it’s concerned with understanding human behavior from the perspective of the subject.
Qualitative research is a type of scientific research. In general terms, scientific research consists
of an investigation that:
• seeks answers to a question
• systematically uses a predefined set of procedures to answer the question
• collects evidence
• produces findings that were not determined in advance
• produces findings that are applicable beyond the immediate boundaries of the study
Qualitative research shares these characteristics. Additionally, it seeks to understand a given research problem or topic from the perspectives of the local population it involves. Qualitative research is especially effective in obtaining culturally specific information about the values, opinions, behaviors, and social contexts of particular populations.
There are three common qualitative research methods:
- Participant observation
- In-depth interviews
- Focus groups
Qualitative Data Collection Tools :
> Online Forums
>Groups
>Web survey Chats
>Online communities
>In-depth interviews
THEMATIC ANALYSIS :
I validated that the thematic analysis is a good approach to research because I am trying to find out something about people’s views, opinions, knowledge, experiences, or values from a set of qualitative data – i.e. interview transcripts
Thematic analysis gives a lot of flexibility in interpreting the data, and approaching large data sets more easily by sorting them into broad themes.
INDUCTIVE APPROACH:
An inductive approach involves allowing the data to determine themes.
Generating themes through coding :
On the basis of the data collated, I have identified the codes through the transcripts of the interviews. Those codes further have been transformed into the themes for my research.
Difference between Quantitative and Qualitative Research :
Ref:
https://www.usertesting.com/blog/qualitative-vs-quantitative-research